Chocolate with Benefits

They made it their mission to change the reason why people buy and consume chocolate

Ana-Maria Cononovici, 09.04.2024, 13:03

They made it their mission to change the reason why people buy and consume chocolate, from the joy of consuming a food to an unforgettable experience. And because, as they say, they like to keep things simple, they have chosen to produce chocolate recipes based on premium cocoa beans from South America, mainly Peru, to which they add ingredients exclusively from organic farming shown to have a clear health effect. Constantin Joiţescu, founder of the Chocolate with Benefits brand, told us:

“Chocolate with Benefits is a functional chocolate, in which we use pure cocoa beans and enrich it with other ingredients from organic farming, depending on the benefit for which I designed each recipe. For example, we have some for focus and memory, some for relaxation, or for energy, or as an aphrodisiac.”

We learned from our interlocutor that this company goes back to 2014 and that, many years ago, on St. Valentine’s Day, a limited edition of aphrodisiac chocolate was launched, which caught on very well. As a result, a year ago, when they thought about reorganizing, they decided that this could be an innovative recipe, and, as the file they were working in was called “chocolate with benefits”, it became the name of the brand in the end. Constantin Joiţescu, founder of the Chocolate with Benefits brand, added:

“The consumption of dark chocolate is very beneficial for health, there are over 400 nutrients that dark chocolate has. Not the one we consumed when we were children, because that had milk and sugar in the recipe, mainly, i.e. more than 60%, and it was not very healthy, actually. Dark chocolate made from pure cocoa beans is healthy chocolate, it has over 400 proven nutrients, the European Union even recommends consuming at least 10 grams of dark chocolate per day. We basically added other ingredients, which are aphrodisiacs, or good for the brain. For focus and memory we added mushrooms, for example, it is the only chocolate produced in Romania with mushrooms.”

Constantin Joiţescu detailed:

“We use three types of mushrooms, Chaga, Cordyceps, and Hericium, they have been known for thousands of years as having properties for focus, memory, for a sense of well-being, they have antioxidants, and they combine very well and deliciously with chocolate. My favorite as a flavor, for relaxation, contains Passiflora, Ashwagandha, Rhodiola Rosea, or another with Siberian Ginseng and Brahmi, which gives a feeling of well-being, and also has exceptional taste. Our chocolate is a new category of product, because it is not really a dark chocolate, not having the specific taste of dark chocolate, but at the same time it is not that milk chocolate that we ate when we were children. It has a special flavor, in terms of taste. In fact, if we compare them, all the assortments have totally different tastes, and they stand out a bit, and we believe that it is really the best chocolate in the world.”

And because ‘We are what we eat!’, as a well-known slogan says, the creators of Chocolate with Benefits put health first, the customer benefiting from a 100% natural product, always with benefits, and a memorable online shopping experience. Asked if there are enough customers educated to try such experiences, Constantin Joiţescu said:

“Related to the population, no. We have managed to sell to over 5 thousand customers, this in less than four months, which is an achievement in online sales. If you have looked at the website, we have reviews, we have videos, we have all kinds of things, and we tried to reach as many people as possible. The culinary experience is truly unique, and the benefits are also proven, through ingredients known for thousands of years to have those properties.”

And our interlocutor assured us that, if perhaps calling this chocolate the best in the world is really an exaggeration, we are certainly talking about the best chocolate in Romania, at least because there are no chocolate producers here.